Lessons for a Plastic Surgery Practice from the Book – Surrounded by Idiots Running a successful plastic surgery practice requires more than surgical skill. Surgeons and practice managers must also master the art of communication. Patients come in with high expectations, staff bring different personalities to the workplace, and conflicts sometimes arise when people don’t
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Behavioural Profiling: A Useful Tool for Plastic Surgery Practices Understanding people is at the heart of running a successful plastic surgery practice. From the front desk to the operating theatre, every interaction depends on clear communication, trust, and collaboration. Yet, one of the biggest challenges practice owners and managers face is figuring out how to
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How to Recruit a Plastic Surgeon for Your Practice Recruiting a plastic surgeon is one of the most important decisions a private practice can make. The right surgeon will bring surgical skill, patient trust, and long-term value to the clinic. A quality plastic surgeon could be worth 10 million dollars of additional income to the
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Best Recruitment Questions for a Plastic Surgeon for Your Practice Recruiting a plastic surgeon into a private practice is one of the most significant decisions a clinic can make. Unlike hiring support staff, bringing in a fellow or senior surgeon is not just about skills — it’s about alignment, vision, and long-term impact. The right
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The Future of AI for Plastic Surgery – Ideas for Aesthetic Plastic Surgeons Artificial intelligence (AI) is advancing at a pace that few industries can ignore — and healthcare is at the heart of this transformation. From operating rooms to clinics, from research labs to patient consultations, AI is reshaping what it means to deliver
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Book More Aesthetic Patients with These Advanced Phone Skills & Techniques The phone is one of the most powerful tools in any specialist practice. Every inbound call represents more than just a quick enquiry — it’s the beginning of a potential lifelong relationship. With patient enquiries costing hundreds of dollars to generate, and lifetime value
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Succession Planning For Surgeons – Resources For Plastic Surgeon Practice Transitions and Exit Strategies Succession planning is a crucial but often delayed conversation for many plastic surgeons. After decades of training, dedication, and patient care, surgeons build not only a medical practice but also a legacy. Yet when it comes time to step back or
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Recruiting Questions & Recruitment Tips for Hiring Plastic Surgery Practice Roles Recruitment is one of the highest-stakes activities for any plastic surgery practice. A single wrong hire can cost between $50,000 and $100,000 in wasted training and early termination during probation. Replacing an experienced team member can be even more costly — lost sales, disrupted
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Guide to the Different Roles in a Plastic Surgery Clinic and the Tasks They Perform Running a plastic surgery practice takes much more than surgical skill. It requires a team of dedicated professionals, each contributing their expertise to ensure smooth operations, exceptional patient care, and business success. Every practice structures roles differently depending on its
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What are the Best AI Video Tools for Plastic Surgeons and Plastic Surgery marketers? Video is one of the most effective ways for plastic surgeons to educate patients, showcase expertise, and grow a practice. Patients increasingly expect high-quality, visually engaging content that answers their questions and builds trust before booking a consultation. Traditionally, creating professional
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Onboarding a New Plastic Surgeon in a Private Practice Bringing a new surgeon into a private practice is one of the most significant milestones in the life of a clinic. Done well, it ensures continuity of care, smooth succession planning, and sustainable growth for the practice. Done poorly, however, it can create disruption, disharmony, and
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Using Your Australian Super for Surgery – How to Complete a SEF – Superannuation Eligibility Form Your Australian Superannuation Fund can be an important financial resource for people who need surgery but are concerned about upfront costs. Under certain circumstances, you may be able to access your superannuation early to pay for medical treatment. This
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Top Tips to Improve Your Patient Consultations and Book More Plastic Surgery Most aesthetic surgeons want to spend less time consulting and more time operating. The consultation is a critical moment in the patient journey – it is where trust is built, expectations are aligned, risks are discussed and decisions are made. A strong consultation
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Common Challenges in a Mature Plastic Surgeon’s Practice – with Solutions Running a well-established plastic surgery practice brings a unique set of challenges that evolve over time. Once the initial startup hurdles of establishing a reputation and building a patient base are overcome, new pressures often emerge. These include staying competitive in an increasingly crowded
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Building a Day Surgery Centre in Australia – Planning, Design, Accreditation & Costs Day surgery centres are reshaping private healthcare in Australia. Patients are increasingly choosing same-day procedures for convenience, safety, and affordability. At the same time, surgeons and practice owners see the value in having more control over patient care, surgical lists, and
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Advanced Video Making Strategies for Plastic Surgery Clinics Video is one of the most powerful marketing tools available to plastic surgery clinics today. Patients are no longer satisfied with static images or written descriptions — they want to see real procedures explained, results demonstrated, and surgeons presented as approachable experts. By producing consistent, high-quality videos
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How I Learnt that Phone Skills Training is Essential and the Key to Front Desk Success It takes a lot of money and effort to get the phone to ring with a potential new patient! The marketing cost for each inbound surgical prospect call is between $200 and $500 – depending on your location.
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How to Turn a Phone Enquiry into a Patient Consultation – A List of Best Questions to Ask Best Questions to Ask to Convert More Phone Enquiries into Patients Every new patient starts with a conversation — and often, that conversation begins on the phone. Whether it’s a first-time enquiry or a follow-up call,
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AI tools for Medical Literature Research and Article Writing The world of medical research is changing at lightning speed, and artificial intelligence is now driving that transformation. For doctors, researchers, and medical writers, keeping up with the flood of new journal articles and clinical studies can feel overwhelming. AI tools are stepping in as powerful
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Best Medical Digital Agencies for Plastic Surgeons in Australia – Website Developers, Marketers and SEO Choosing the right digital agency can make or break a plastic surgery practice in Australia. In today’s competitive aesthetic marketplace, patients are searching online first — which means your website, digital marketing, and SEO must be sharp, compliant, and patient-focused.
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