Welcome to the SPE Practice Development and Surgeon Mentoring Program
WHAT TO EXPECT
- A wide range of support to help grow your practice, yourself and your team – both professionally and personally
- Improving your Marketing and Conversion efforts to attract more of the right patients
- Improving the Patient Journey and Experience with better feedback and systems – processes, policies and checklists
- Personal Development and Training of existing team members
- Help with the attraction and onboarding of new team members and practitioners
- Improving theatre efficiency and surgical results
- Dealing with suppliers and hospital negotiations
HOW TO APPLY FOR THE PROGRAM
To apply for the surgeon mentoring & practice coaching program please send an email to David with the following information
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Practice/Clinic name
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Surgeon Name(s)
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Practice Manager Name
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Number of Staff
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Clinic Name
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Your Location(s)
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Your Website:
- SPE PRACTICE MENTORING APPLICATION FORM
Your VISION for the practice
Your SPECIFIC GOALS AND TIMELINE:
PAST HISTORY/ISSUES
YOUR CURRENT ADVERTISING AND MARKETING PROJECTS AND COSTS:
Marketing Budget
YOUR WEBSITES
OUR ANNUAL REVENUES :
- Total Revenue ?
- INCOME MIX – Surgery, INjectables, Dermal, Skincare
REVENUES BY EMPLOYEE
REVENUES BY REFERRAL SOURCE
SURGICAL VS. NON-SURGICAL REVENUES
MARKETING SALES STATS
Are you able to track the following? If so, need year-to-date:
- Website Users per month
- Enquiries per month
- Consultations per month
- Surgeries per month
- Patient Conversion Rates ??
YOUR PRICES – HIGHER OR LOWER THAN NEARBY COMPETITORS?
TECH STACK – WHAT COMPUTER SOFTWARE PROGRAMS DO YOU USE?
HOW MANY PATIENTS IN THE DATABASE? – # AESTHETIC & RECON?
WHO ARE YOUR BIGGEST COMPETITOR(S)?
YOUR USP – WHAT MAKES YOU DIFFERENT?
Please prepare a package of the marketing materials you send to patients or
use in-house. Also samples of your print ads, emails, etc.
ANY NOTES you want to add to help me better understand your practice
Please email your information to david@davidstaughton.com.au