Ongoing Strategic Growth, Implementation, and Accountability
Strategy only delivers value when it is implemented consistently and measured relentlessly.
The SPE Practice Improvement Program is a structured, ongoing coaching partnership designed to turn insight into action and momentum into sustained growth. This program supports plastic surgeons and their teams to execute their vision, strengthen commercial performance, and build a practice that runs with clarity, confidence, and control.
This is where plans become habits, systems replace stress, and performance improves month after month.
Rather than short-term consulting, SPE works alongside you as a strategy advisor, coach and accountability partner. We focus on commercial results, operational discipline, and leadership development to ensure your practice grows in a way that is profitable, sustainable, and personally rewarding.
What Our SPE Signature Program Delivers
• Clear direction and focus for your practice and your life
• Consistent execution through structured accountability
• Improved enquiry flow, conversion rates, and revenue quality
• Stronger pricing confidence and higher profitability
• A high-performing, engaged, and accountable team
• Reduced operational friction, risk, and overwhelm
• Greater control over your time, energy, and leadership role
Implementing the Vision for Your Practice
The program begins by clarifying what success actually looks like for you – professionally and personally. From there, we build and execute a clear roadmap to get you there.
Key areas of Focus include:
• Clarifying your life goals, practice challenges, and priorities through the SPE diagnostic process
• Developing a clear one-page business plan supported by rolling 90-day priorities and action plans
• Defining and sharpening your surgeon brand, market positioning, and unique value proposition
• Researching and defining your ideal patient personas and strategic referral and alliance opportunities
• Attracting more of the right patients through strategic oversight of digital and traditional marketing
• Reviewing pricing and running pricing confidence sessions to support stronger financial outcomes
• Measuring and analysing practice performance including pipeline, enquiries, conversion rates, and income
• Improving the patient experience across the entire journey – from first enquiry to long-term care
• Building your practice “A-Team” with the right roles, structure, and accountability
• Training and supporting team members to improve engagement, productivity, and results
• Improving clinic and theatre efficiency through better systems, communication, and automation
• Reducing risk, complaints, and potential litigation through better processes and patient education
• Sharing proven best practices from leading surgeons, consultants, and international conferences
• Ongoing coaching and support for both the surgeon and practice manager
• Surgeon development focused on leadership, decision-making, and creating a more rewarding life
• Access to SPE’s extensive network of trusted industry suppliers, specialists, and advisors
What’s Included in the SPE Practice Improvement Program
- Regular Online Meetings with both Surgeon & Practice Manager
- Support by Phone / Whatsapp, Text & Email
- Action Planning & Accountability Sessions with the Team
- Practice Systems & Resources
- Practice Manager Support
- Meeting with your Practice Advisors
- Team Building Resources & Tools Clinic
- Site Visits by arrangement
We’ll Work Together on Your Highest Value Activities
- Clarifying Goals
- Objectives and KPIs
- Action Planning & Focus
- Pricing Strategy & Confidence
- Time & Diary Management
- Creating New Habits
- Overcoming Obstacles
- Tracking Prospects & Patients
- Enquiry Conversion Coaching
- Consultation Conversion Coaching
- Improving B&A Patient Photo Processes
- Getting Reviews & Referrals
- Website Improvement Ideas
- Content Planning & Creation
- Procedure Guides & Templates
- Improving Systems & Processes
- Making use of Automation
- Using AI & ChatGPT
- and much more!
Outsourced Activities – Available at an Extra Cost (P.O.A)
After working with Specialist Practice Excellence for some time, you may find that your evolving needs require additional services beyond our core offerings. We’re happy to assist with these expanded areas for an additional fee, ensuring you continue to receive the tailored support necessary for your growth.
- Photo Gallery Upgrades and Photo Processing
- Practice Marketing Collateral – Creating Flyers, Cards and Brochures
- Personality Profiling Tools for Team Assessment
- Automation Funnel creation (using GHL/CRM)
- Google Ads / Facebook Ads (if required)
While SPE Doesn’t Offer These Services – we’re happy to guide you
If your needs fall outside our expertise, we can also refer you to trusted third-party resources to help you achieve your goals. Our aim is to ensure you have access to the best solutions at every stage of your journey.
- New Website Development & SEO
- Social Media Management
- Video Production
- Staff Recruitment & Selection
How SPE Supports You
The SPE program is built on structure, accountability, and measurable progress.
• Regular accountability and strategy meetings to review results, actions, and priorities
• Ongoing refinement of your practice vision aligned with your strengths and goals
• Development of a clear branding, marketing, and patient experience advantage
• Practical strategy development focused on implementation, not theory
• Systemisation and optimisation of operations to improve efficiency and scalability
• Mapping and refining your full digital patient journey and sales process
• Continuous focus on improving financial results through smarter growth and efficiency
This ongoing cadence ensures momentum is maintained and progress is visible.
Your Investment
The SPE Practice Improvement Program is delivered by monthly retainer (with a 12 month minimum term). – P.O.A. depending on scope, size and location of your practice.
SPE works exclusively with Plastic Surgeons and this program is best suited to surgeons who are committed to growth, open to change, and ready to be held accountable for building a better practice and a better professional life.
Frequently Asked Questions About the SPE Practice Improvement Program
Here are the answers to our most commonly asked questions…
How is the practice improvement program tailored to my specific needs as a surgeon?
- Our practice improvement program is fully customised to meet your unique goals, challenges, and career stage. During the initial discovery consultation, we assess your practice’s performance, leadership style, and professional aspirations to create a strategy that is designed just for you.
What kind of results can I expect from the program, and how long will it take?
- While results vary depending on your practice’s specific needs and the level of commitment, most clients see an improvement in operational efficiency, leadership skills, patient flow, and profitability within a few months, however to see the most change, we have a minimum initial engagement of 12 months. Our goal is to provide you with both short-term wins and long-term growth strategies.
How often will I meet with David (or Michelle), and what will the sessions involve?
- You’ll typically have regular coaching sessions (weekly or bi-weekly, depending on your needs and schedule). These sessions may include strategic planning, leadership development, practice management insights, and addressing any immediate challenges or concerns. We also offer ongoing support between sessions to ensure continuous progress.
Can the coaching program help me improve work-life balance while growing my practice?
- Yes! A key focus of the program is helping surgeons achieve a sustainable balance between their professional and personal lives. We provide strategies for improving efficiency, delegating tasks, and managing your workload to ensure you can grow your practice without compromising your personal well being.
What if I need help beyond the scope of the core coaching services?
- We understand that additional support may be needed as you progress. For tasks outside the core scope, we offer additional services for an extra fee. If your needs require expertise beyond what we provide, we can also refer you to trusted third-party resources to help you achieve your goals.
Next Steps
If you’re ready to take the next step in elevating your surgical practice, we invite you to book a discovery call with David Staughton. During this call, you’ll have the opportunity to discuss your specific challenges, goals, and how our tailored development programs can help you achieve long-term success. David will provide insights on how SPE can support your growth in areas such as:
- Leadership Development: Strengthen your ability to lead and inspire your team.
- Practice Efficiency: Streamline your operations and improve workflow to boost productivity. Learn AI tools and Automation.
- Patient Experience: Learn how to enhance patient satisfaction and retention.
- Work-Life Balance: Gain tools to manage the demands of your career while maintaining personal well-being.
This discovery call is your chance to explore how SPE can provide personalised guidance to transform your practice. Whether you’re looking to fine-tune your skills or make significant changes, this call will give you a clear pathway to success.
Don’t wait—schedule your discovery call today and take the first step towards a thriving, sustainable practice!
