How To Create the Best Before & After Patient Photos

Medical Imaging & Clinical Photography for the Best Before and After Photos

Research shows that patients rely on two key things when choosing a plastic surgeon for aesthetic surgery – Online Reviews and Before & After Photos (see below).  Here are some useful resources to improve the quality of your patient photography.

Best Imaging Systems for Before and After Photography

Using Your Before and After Patient Photos

If you have specific informed patient consent, you can use your patient before and after photos in a range of marketing activities including

  • Your Website Photo Gallery
  • Social Media – Facebook, Instagram, Pinterest, Tik Tok
  • Youtube Videos
  • Patient Events & Webinars
  • Images of patient models – PR & Publicity
  • Foyer TV
  • Brochures, Flyers and Procedure Guides
  • In Rooms / during Consults or Foyer TV
  • Photo Books
  • Presentations / Conferences
  • Landing pages for Google Ads
  • ADS – FB / insta Ads, Meta Ads B & A

Patient Consent and Image Security

  • You must have signed Patient Consent – Deidentified patient photos (No tattoos, jewellery etc)
  • Ask your patients for signed informed consent to use their photos
  • Ensure Photo File Security – Avoid taking pictures on Mobile Phones and mobile devices.

ASPS Photographic Standards 

How to Take Better Medical Photos – Useful References

What You’ll Need to Take Better Patient Photos & Videos

  • A Good Digital Camera (not a Mobile Phone or Ipad for various reasons)
  • Good Lighting Setup
  • Devices to get the Best Angle Photos – Front, Side, 45 angle, Oblique
  • Rotating Disc on the floor – for patient 180/360 image capture
  • Use Video Patient Animations – moving images to show animation deformity and ease of movement

Key Attributes of Patient Photos

  • Lighting
  • Distance from the camera
  • Positioning
  • Patient Exposure
  • Magnification
  • Client pose
  • Background color
  • Focal length
  • Outfit worn / jewellery / tattoos

Key Camera Settings

  • Exposure
  • Lens
  • Shutter Speed

Medical Photography Training Videos by Clinical Imaging

https://vimeo.com/user29797962

 

Best Plastic Surgeon Before and After Photo Galleries 

Here are some of the best plastic surgeons who have extensive before-and-after photo results on their websites or social media:

Best Before and After Photo Galleries of Australian Plastic Surgeons

Best Before and After Photo Galleries of UK Plastic Surgeons

 

Best Before and After Photo Galleries of USA Plastic Surgeons

Training Providers for Medical Photography and Clinical Imaging (Australia)

Website Gallery Resources

Popular Plug-In Photo Galleries for WordPress Websites

References 

What do Patients want to see when choosing a surgeon? – Patient Study

  • Wu C Hultman CS Diegidio P et al.  . What do our patients truly want? Conjoint analysis of an aesthetic plastic surgery practice using internet crowdsourcing. Aesthetic Surgery Journal 2017;Vol 37 Issue1 :Pages 105–118. https://academic.oup.com/asj/article/37/1/119/2454775
  • Commentary on: What Do Our Patients Truly Want? Conjoint Analysis of an Aesthetic Plastic Surgery Practice Using Internet Crowdsourcing by Marie Olesen Aesthetic Surgery Journal 2017 , Volume 37, Issue 1, Pages 119–121, https://doi.org/10.1093/asj/sjw205

Articles on Standards in Clinical Photography