How To Create the Best Before & After Patient Photos

Medical Imaging & Clinical Photography for the Best Before and After Photos

Research shows that patients rely on two key things when choosing a plastic surgeon for aesthetic surgery – Online Reviews and Before & After Photos (see below).  Here are some useful resources to improve the quality of your patient photography.

Best Imaging Systems for Before and After Photography

• Canfield Imaging – https://www.canfieldsci.com/ – Vectra, Visia, Intellistudio, Mirror, Visio, 3D Cameras – Vectra XT and H1
• Arbrea Labs – https://arbrea-labs.com/
• Crisalix Imaging – https://www.crisalix.com/
• TouchMD – https://www.touchmd.com/
• Ovio Tech – https://ovio.tech/
• Facetouchup – https://www.facetouchup.com/ Tarun
• Facetune – Selfie editing app – https://www.facetuneapp.com/
• Next Motion – https://www.nextmotion.net/
• Fotofinder – Skin imaging systems – https://www.fotofinder.de/
• RealFaceValue.eu – AI Imaging – https://realfacevalue.eu/
• EntityMed – AI Imaging for Aesthetics  – https://entitymed.com/

Using Your Before and After Patient Photos

If you have specific informed patient consent, you can use your patient before and after photos in a range of marketing activities including

• Your Website Photo Gallery
• Social Media – Facebook, Instagram, Pinterest, Tik Tok
• Youtube Videos
• Patient Events & Webinars
• Images of patient models – PR & Publicity
• Foyer TV
• Brochures, Flyers and Procedure Guides
• In Rooms / during Consults or Foyer TV
• Photo Books
• Presentations / Conferences
• Landing pages for Google Ads
• ADS – FB / insta Ads, Meta Ads B & A

Patient Consent and Image Security

• You must have signed Patient Consent – Deidentified patient photos (No tattoos, jewellery etc)
• Ask your patients for signed informed consent to use their photos
• Ensure Photo File Security – Avoid taking pictures on Mobile Phones and mobile devices.

ASPS Photographic Standards

• See Photographic Standards for ASPS – The full set of photo standards are now for sale at American Society of Plastic Surgeons

How to Take Better Medical Photos – Useful References

• https://crystalcleardigitalmarketing.com/before-after-pictures-how-to-take-medical-photos/
• https://www.plasticsurgery.org/for-medical-professionals/connect/before-and-after-photo-guide
• https://www.zwivel.com/blog/taking-before-and-after-plastic-surgery-photos/
• https://drgavinsandercoe.com.au/photography-in-plastic-surgery/
• https://plasticsurgerykey.com/3-photography-for-the-aesthetic-surgeon/
• https://www.realself.com/news/what-to-look-for-breast-lift-before-afters

What You’ll Need to Take Better Patient Photos & Videos

• A Good Digital Camera (not a Mobile Phone or Ipad for various reasons)
• Good Lighting Setup
• Devices to get the Best Angle Photos – Front, Side, 45 angle, Oblique
• Rotating Disc on the floor – for patient 180/360 image capture
• Use Video Patient Animations – moving images to show animation deformity and ease of movement

Key Attributes of Patient Photos

• Lighting
• Distance from the camera
• Positioning
• Patient Exposure
• Magnification
• Client pose
• Background color
• Focal length
• Outfit worn / jewellery / tattoos

Key Camera Settings

• Exposure
• Lens
• Shutter Speed

Medical Photography Training Videos by Clinical Imaging

https://vimeo.com/user29797962

• Clinical Imaging Introduction – https://vimeo.com/224873441
• Benefits of Clinical Imaging https://vimeo.com/364966171
• Room Setup & Equipment https://vimeo.com/364966166
• How to manage your clinical data efficiently – https://vimeo.com/364966148
• How to manage your clinical data – https://vimeo.com/362485932
• Networking your Clinical Photographs – https://vimeo.com/359492760
• Clinical Imaging Training – https://vimeo.com/429163519
• Introduction for Position Markers – https://vimeo.com/364966153
• Floor Positioning Marking – https://vimeo.com/359492833 –
• How to capture image (Sony) – https://vimeo.com/376249192
• Introduction to Lightroom – https://vimeo.com/364966155
• Adobe Lightroom Training – https://vimeo.com/441984949 –
• Using Zoom Ratio to compare images – https://vimeo.com/376249950
• Renaming patient images in a Group – https://vimeo.com/376249884
• Current returning Patient – https://vimeo.com/376249830
• Creating before and after branded templates – https://vimeo.com/376249760
• Shooting oblique images for injectables – https://vimeo.com/376249550
• Keeping Patients Private – https://vimeo.com/376249488
• How to show Asymmetry in the face – https://vimeo.com/376249446
• Frankfort Horizontal line vs Natural Head – https://vimeo.com/376249050
• Comparing images in Lightroom – https://vimeo.com/376248943
• Closing the session you are in – https://vimeo.com/376248897
• How to crop your image – https://vimeo.com/user29797962
• How to use Skin Filters – https://vimeo.com/374018669
• Choosing #Keywords – https://vimeo.com/364966160
• How to take Non-Surgical Photos obliquely – https://vimeo.com/362485751
• Networking your clinical photos (dataflow) – https://vimeo.com/user29797962
• Send Your Photos from Lightroom to Instagram – https://vimeo.com/171653473
• importing from memory Card – https://vimeo.com/170699544

 

Best Plastic Surgeon Before and After Photo Galleries

Here are some of the best plastic surgeons who have extensive before-and-after photo results on their websites or social media:

Best Before and After Photo Galleries of Australian Plastic Surgeons

• Dr Guy Watts in WA
• Dr Amira Sanki in NSW
• Dr Mark Magnusson in Qld
• Dr Craig Layt in Qld
• Dr Nick Moncrieff in NSW
• Dr Phil Richardson in Qld
• Dr Kourosh Tavakoli in NSW
• Dr Michael Miroshnik in NSW
• Dr Steven Liew in NSW
• Dr Peter Callan in Geelong VIC
• Valley Plastic Surgery in QLD

Best Before and After Photo Galleries of UK Plastic Surgeons

• Mr Awf Quaba
• Ms Elena Prousskaia

 

Best Before and After Photo Galleries of USA Plastic Surgeons

• Dr Amir Karam
• Dr Mike Nayak
• Dr Joseph O’Connell
• Dr Joe Gryskiewicz

Training Providers for Medical Photography and Clinical Imaging (Australia)

• Clinical Imaging – Woodrow Wilson –  https://www.clinicalimaging.com.au/
• Adam Thomas – ASAPS Clinical Photographer –  https://www.arthomasphoto.com/clinical-surgical

Website Gallery Resources

Popular Plug-In Photo Galleries for WordPress Websites

• Envira
• Nextech
• Maika
• Fancy Box
• Royal Slider
• Ubergrid (no longer supported)

• Brag Book by Candace Crowe (Agency Coded) – https://bragbookgallery.com/
• Turbo Photo Gallery (Agency Coded) – https://advancemedia.com/blog/turbo-difference-aesthetic-agency/

References

What do Patients want to see when choosing a surgeon? – Patient Study

• Wu C Hultman CS Diegidio P et al.  . What do our patients truly want? Conjoint analysis of an aesthetic plastic surgery practice using internet crowdsourcing. Aesthetic Surgery Journal 2017;Vol 37 Issue1 :Pages 105–118. https://academic.oup.com/asj/article/37/1/119/2454775
• Commentary on: What Do Our Patients Truly Want? Conjoint Analysis of an Aesthetic Plastic Surgery Practice Using Internet Crowdsourcing by Marie Olesen Aesthetic Surgery Journal 2017 , Volume 37, Issue 1, Pages 119–121, https://doi.org/10.1093/asj/sjw205

Articles on Standards in Clinical Photography

• https://journals.lww.com/annalsplasticsurgery/Abstract/2001/03000/Guidelines_for_Standard_Photography_in_Plastic.16.aspx
• https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5003956/
• https://aesthetic-reconstructive-surgery.imedpub.com/adherence-to-photographic-standardsa-review-of-asps-and-asaps-member-surgeons-websites.pdf
• https://drsunol.com/pdf/fotografia-cirugia-estetica-plastica-joaquim-sunol.pdf