Marketing Your Aesthetic Practice for Plastic Surgeons & Plastic Surgery Practice Managers – 2024 Best Marketing Books and Resources for Aesthetic Practices
Here are my all-time favourite Marketing Books for Cosmetic & Plastic Surgery Clinics and Aesthetic Practices.
Drive – The Power of Execution by Tracy Drumm – Published in 2014
DRIVE offers practical solutions to help medical practices grow and develop, while sharing inspiring stories of triumphs and failures.
This easy-to-follow guide provides innovative marketing strategies specifically designed to boost revenue and create a customised practice marketing plan. It features hundreds of strategies, detailed instructions, and “Execution Tips” for implementing each strategy, as well as real-world tips and tactics to get your practice to the next level.
This comprehensive guide helps you get results quickly and offers the necessary tools to reach success.
I just LOVE this book for its photos of simple practice marketing ideas that can be done inside the clinic!
Your can Buy this book on AMAZON
Aesthetic Medicine – Growing Your Practice by Marie Czenko Kuechel – Published in 2009
Aesthetic Medicine – Growing Your Practice by Marie Czenko Kuechel is a comprehensive guide to building a successful medical practice in the aesthetic industry. As an experienced practitioner and business coach, Kuechel offers valuable insights and practical advice for medical professionals looking to grow their aesthetic medicine practice.
The book begins with an overview of the aesthetic industry and the latest trends in medical aesthetics. Kuechel then delves into the business side of aesthetic medicine, covering topics such as marketing, branding, and financial management. She also provides guidance on how to build and maintain a strong team, manage patient relationships, and ensure ethical and legal compliance.
Aesthetic Medicine – Growing Your Practice is written in an accessible and engaging style, with real-world examples and case studies to illustrate key concepts. Kuechel’s expertise and experience shine through in every chapter, providing readers with actionable insights that they can apply to their own practices.
This book is an essential resource for medical professionals looking to build a successful practice in the growing field of aesthetic medicine. Whether you are just starting out or looking to take your practice to the next level, Aesthetic Medicine – Growing Your Practice will provide you with the knowledge and tools you need to succeed.
You can Buy this book on AMAZON
Cosmetic Medicine and Aesthetic Surgery – Strategies for Success by Dr Renato Saltz – Published in 2009
Cosmetic Medicine and Aesthetic Surgery – Strategies for Success by Saltz is an authoritative guide for medical professionals seeking to succeed in the fast-growing field of aesthetic medicine. This book is packed with practical advice and effective strategies for establishing and growing a successful practice, from marketing and branding to patient communication and ethical considerations.
The author, Dr Renato Saltz, is a highly respected plastic surgeon and leader in the field of aesthetic medicine. Drawing from his own experience and that of other top practitioners in the industry, Dr Saltz provides valuable insights on a wide range of topics, including patient selection, pre- and post-operative care, and the latest technologies and techniques.
One of the unique aspects of this book is its focus on the business side of aesthetic medicine. Dr Saltz provides guidance on how to build a strong brand, market your practice effectively, and manage financial and legal issues. He also offers practical tips on how to develop and maintain a strong team, provide exceptional patient care, and manage patient expectations.
Cosmetic Medicine and Aesthetic Surgery – Strategies for Success is a book for medical professionals seeking to thrive in the highly competitive field of aesthetic medicine. The book provides a practical roadmap for building a successful practice, from the initial planning stages to long-term growth and success.
You can buy this book on AMAZON
How to Cut it in the Media – A PR Manual for Aesthetic Plastic Surgeons and Professionals in Cosmetic Medicine by Tingy Simoes
“How to Cut it in the Media – A PR Manual for Aesthetic Plastic Surgeons and Professionals in Cosmetic Medicine” is an essential guide to communicating effectively and successfully in a highly publicised field. Written by Tingy Simoes, a renowned PR and media expert, this book covers the essentials of gaining worldwide recognition without compromising patient safety or professional integrity.
The book begins by discussing how a media-savvy plastic surgeon can create a strong personal brand and develop a strategy for successful media outreach. It then delves into the specifics of creating a public relations plan, including target audience identification, message development, and the use of social media. It also covers the important topics of navigating the ever-changing media landscape and handling negative press. Additionally, the book offers advice on how to use the media as a tool for local and global impact, and how to ensure press coverage is ethical and respectful.
The book includes detailed case studies and examples to illustrate each concept, as well as an extensive list of media contacts and resources. With this book, plastic surgeons and other professionals in cosmetic medicine can learn the essential skills needed to become a media standout and make an impact in the world of aesthetic medicine.
Establishing, Managing and Protecting Your Online Reputation: A Social Media Guide for Physicians and Medical Practices by Kevin Pho, MD and Susan Ga
Establishing, Managing and Protecting Your Online Reputation: A Social Media Guide for Physicians and Medical Practices by Kevin Pho, MD and Susan Ga is a must-read for any medical professional looking to optimise their online profile. This comprehensive guide is an excellent resource for physicians, medical practices, and healthcare professionals to gain a better understanding of the importance of managing their online presence. It provides advice and tips on the most effective methods for creating and developing your online reputation, in addition to strategies for protecting it against negative comments and reviews. With a focus on the latest digital trends, this book covers topics such as online review sites, search engine optimisation, and social media marketing. It includes step-by-step instructions and detailed illustrations to help you navigate the complex world of digital marketing. The book is a must-have resource for any doctor or medical practice.
Plastic Surgeon Marketing Motto – The secret recipe to grow referrals by Joseph Preston & Phillip Guye
Plastic Surgeon Marketing Motto – The Secret to Grow Referrals by Joseph Preston and Phillip Guye is a ground-breaking book that provides plastic surgeons with proven marketing strategies to help them grow their practices and increase patient referrals. Drawing from their extensive experience in the field, the authors offer practical advice on how to build a strong brand, establish a robust online presence, and develop relationships with patients, colleagues, and referring physicians.
The book discusses website design, search engine optimisation, social media marketing, content creation, and patient engagement. Preston and Guye also share their insights on how to leverage patient reviews and testimonials, handle negative feedback, and manage online reputation.
One of the unique aspects of this book is its focus on the importance of building relationships with referring physicians. The authors explain how to cultivate these relationships, provide exceptional patient care, and establish yourself as a trusted expert in your field.
Plastic Surgeon Marketing Motto – The Secret to Grow Referrals is a good book for plastic surgeons who want to take their practice to the next level. The practical tips and strategies outlined in the book will help plastic surgeons increase their visibility, attract new patients, and grow their business in a competitive marketplace.
Your Patient Attraction Secret Weapon by Ron Sheetz (Dental referrals)
Your Patient Attraction Secret Weapon by Ron Sheetz is a book for dental professionals seeking to attract and retain more patients through referrals. Drawing on his extensive experience as a dental marketing expert, Sheetz provides a step-by-step guide to creating a referral-driven practice that attracts high-quality patients.
From this book you will find out how to create a referral culture in your practice, how to develop strong relationships with referring dentists, and how to implement effective marketing strategies to attract new patients. Sheetz also provides guidance on how to measure and track the success of your referral marketing efforts, as well as how to handle common challenges and obstacles that may arise.
One of the unique aspects of this book is its focus on creating a referral culture in your practice. Sheetz explains how to train your team to provide exceptional patient care and build relationships with patients that lead to referrals. He also provides practical advice on how to create a referral rewards program that incentivises patients and referring dentists to refer more patients to your practice.
Other Useful Books for Plastic Surgery Marketing
- TOP10 Profit Killers for Plastic Surgeons and Medical Spas by Kelly Smith of PGC Consulting
- TOP10 Profit Killers Action Guide for Social Media by Kelly Smith of PGC Consulting
- 1 Hour Annual Marketing Plan for Plastic Surgeons and Med Spas by Kelly Smith of PGC Consulting
- 1 Hour Sales Event Plan for Plastic Surgeons and Med Spas by Kelly Smith of PGC Consulting
- Fully Booked – Top Marketing Secrets Revealed to Dominate & Own Your Cosmetic Surgery Market by Huyen Truong
- Your Aesthetic Practice – What Your Patients are Saying by Catherine Maley
- Enhance Your Presence – The Path to Personal Power, Professional Influence and Business Results by Dr Mark Tager and Robert Hughes
Recommended Reading
- SPE BLOG – Plastic Surgeon Influencers and Social Media Stars
- SPE BLOG – Best Cosmetic Surgery Patient Review Sites
