Best Blogs and ideas about Practice Marketing by David Staughton – practice consultant at SPEx – Specialist Practice Excellence, Melbourne Australia
5 Ways to Create More Engaging Plastic Surgeon Videos and Build Your Surgeon Brand Video is one of the most powerful ways for plastic surgeons to connect with patients, showcase expertise, and build trust. But creating videos that feel natural, authentic, and engaging is not always easy. Many surgeons feel shy in front of the
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Online Patient Reviews and Plastic Surgeon Bad Reviews Every plastic surgeon can expect to have many good patient reviews and an occasional bad patient review. It’s a good indicator of the patient experience you are likely to receive with that surgeon. It also shows whether the practice ignores patient feedback and whether the practice is
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Top 30 Digital Agencies for Plastic Surgeon Practices in USA In a competitive aesthetic market, plastic surgeons need more than surgical skill to thrive — they need a great website and a powerful digital presence that connects with patients before they ever set foot in the consultation room. From targeted SEO and high-converting websites to
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Your Guide to Getting More Patient Reviews and Boosting Your Online Reputation Plastic surgeons and their teams are facing new challenges in attracting and retaining patients. The importance of online reviews cannot be overstated. Online Reviews have been proven to influence prospective patients and also affect your clinic’s search engine rankings and conversion rates. Most patients
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Best Medical Digital Agencies for Plastic Surgeons in Australia – Website Developers, Marketers and SEO Here is a collection of the top digital agencies that are experts at medical & healthcare marketing and webmarketing for specialist practices. AUSTRALIAN DIGITAL AGENCIES & WEB DEVELOPERS FOR MEDICAL SPECIALIST WEBSITES *** NOTE – Please make sure that your
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Tips for Making Patient Education Videos & Better Surgeon Videos For many plastic surgeons, the idea of being on camera can feel intimidating. They may worry about how they look, how they sound, or whether patients will find their videos engaging. Yet in a competitive aesthetic marketplace, video is one of the most powerful tools
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The Guide to Building Your Surgeon Brand – for Plastic Surgeons that don’t want to be Commoditised In a highly competitive Plastic Surgery Marketplace you need to do more than just great surgery – you need to position yourself as the expert and build your Surgeon Brand. SURGEON BRANDING ELEMENTS QUOTES ABOUT BRANDING “The better
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Best Patient Imaging Systems for Plastic Surgeons Why Imaging Systems Matter in Plastic Surgery Patients expect more than just words and before-and-after galleries. They want to see their own face, body, or hair simulated with realistic results. This is where advanced photo and imaging systems come in. Trust and Transparency – When patients can visualize
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Clinical Photography for the Best Before and After Photos Medical Research shows that patients rely on two key things when choosing a plastic surgeon for aesthetic surgery – Online Reviews and Before & After Photos (see below). Here are some useful resources to improve the quality of your patient photography. How to Take Better Medical Photos
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BEST Suppliers for Your Plastic Surgery Practice Here is a list of helpful contacts and suppliers for Plastic Surgery Practices Breast Implant Suppliers and Prosthesis Suppliers in Australia Mentor J & J – Mentor Implants Life Healthcare – Motiva Breast Implants distributor Allergan Aesthetics – Allergan Implants (Natrelle) Surgiplas – Nagor Breast Implants Surgical
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What are the Best AI Video making Tools for Plastic Surgeons and Plastic Surgery marketers? Here’s a ranked list of AI video makers from most useful to least useful for a plastic surgery practice, along with a one-line description of each tool’s best use case. Most Useful for Plastic Surgeons (Ranked) Synthesia – AI-generated human-like
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Table of Contents AI-Powered Patient Consultation & Engagement AI in Imaging, Preoperative Planning & Simulations AI in Surgical Robotics & Intraoperative Assistance AI for Non-Surgical Aesthetic & Regenerative Medicine AI in Postoperative Care & Recovery Monitoring AI for Administrative Efficiency & Better Practice Management AI Marketing Resources for Plastic Surgery Practices AI for Compliance &
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AI tools for Medical Literature Research and Article Writing Here are some of the best AI tools currently available for medical article research and analysis, ideal for healthcare professionals, researchers, and medical writers: 1. ScholarAI ScholarAI – AI-driven Medical Literature Review ScholarAI provides AI-driven insights into PubMed and other scholarly articles. It automates the summarization
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Marketing Your Aesthetic Practice for Plastic Surgeons & Plastic Surgery Practice Managers – Best Marketing Books and Resources for Aesthetic Practices Here are my all-time favourite Marketing Books for Cosmetic & Plastic Surgery Clinics and Aesthetic Practices. Drive – The Power of Execution by Tracy Drumm – Published in 2014 DRIVE offers practical solutions to
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LIST of USA Plastic Surgery Platforms and Groups buying Cosmetic & Plastic Surgeon Clinics, Dermatologists and Medspas and Hiring Surgeons Here is a curated list of prominent plastic surgery, Medspa and dermatology platforms offering aesthetics and plastic surgery in the U.S., showcasing a range of surgical,cosmetic, medical spa, and dermatological services. From industry Dermatology leaders
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The Do’s and Don’ts of Advertising Rules and Regulations for a Medical Service in Australia – An Overview and a Quick Quiz The following summary of Advertising Rules and other resources is provided for Practice Managers, Doctors, Surgeons and also team members working within Cosmetic and Plastic Surgery Practices in Australia. It is also essential
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Best Compression Garments for Plastic Surgery Post-Op Recovery in Australia Compression garments are a skin-tight garment worn after surgery to speed up the healing process and improve the surgical outcome. They work by applying constant pressure on the surgical site. This in turn can prevent fluid build-up, supports the area, and helps the wound heal
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Best Cosmetic Surgery Patient Review Sites For Plastic Surgery Practices Every plastic surgeon spends most of their week performing surgeries and doing consultations and reviews. All of them have one single goal- to make their patients look and feel better. However, the satisfaction of the patient is not limited to surgical skill alone. Prospective New
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Medical Terms for Plastic Surgery and Medical Surgery USEFUL MEDICAL TERMINOLOGY Here are some of the most commonly used medical terms: Having just ONE SIDE is Unilateral, BOTH SIDES is Bilateral e.g. bilateral breast augmentation Above is SUPERIOR, below is INFERIOR e.g. superior pedicle Towards the outside is LATERAL, toward the middle is MEDIAL COMMON
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Best Podcasts for Plastic Surgeons & Practice Team Development Want some great tips to grow your practice with sales & marketing? Need some sound advice on building your practice team and culture ? Want ideas to improve your practice profitability and performance? Check out these episodes of podcasts for plastic surgeons when walking, driving or
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Specialist Practice Excellence provides Mentoring and Training on Practice Operations, Patient Lead Generation & Enquiry Conversion for Specialist Surgeon practices in Australia, UK and USA.
Michelle, Brooklyn and David Staughton can help you grow your Specialist Practice.
SPE helps Specialist Surgeons to improve their practice operations, manage their time better and grow their income sustainably to live a better life.
David’s most popular SPEAKING TOPICS cover AI for Surgeons, Pricing Confidence and Practice Teamwork, Future Strategy, Service & Sales Ideas.
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Read these BLOGS for ideas to help improve your Specialist Practice
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