Best Blogs and ideas about Practice Marketing by David Staughton – practice consultant at SPEx – Specialist Practice Excellence, Melbourne Australia
AI Search Visibility Tips for Plastic Surgeons AI search is reshaping how patients discover trusted medical information. Platforms like Google AI Overviews, ChatGPT Search, Bing Copilot, and Perplexity no longer just display links — they summarise, cite, and recommend sources they consider reliable. For plastic surgery clinics and healthcare websites, this shift means that being
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Local Area Marketing Optimisation for a Plastic Surgeon – How to Get Known in the Local Area Local area marketing remains one of the most underused yet powerful strategies for plastic surgeons who want to grow a consistent, high-quality referral base. While online visibility and digital campaigns can attract new patient leads, the most trusted
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What are the Best AI Video Tools for Plastic Surgeons and Plastic Surgery marketers? Video is one of the most effective ways for plastic surgeons to educate patients, showcase expertise, and grow a practice. Patients increasingly expect high-quality, visually engaging content that answers their questions and builds trust before booking a consultation. Traditionally, creating professional
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AI tools for Medical Literature Research and Article Writing The world of medical research is changing at lightning speed, and artificial intelligence is now driving that transformation. For doctors, researchers, and medical writers, keeping up with the flood of new journal articles and clinical studies can feel overwhelming. AI tools are stepping in as powerful
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Best Medical Digital Agencies for Plastic Surgeons in Australia – Website Developers, Marketers and SEO Choosing the right digital agency can make or break a plastic surgery practice in Australia. In today’s competitive aesthetic marketplace, patients are searching online first — which means your website, digital marketing, and SEO must be sharp, compliant, and patient-focused.
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5 Ways to Create More Engaging Plastic Surgeon Videos and Build Your Surgeon Brand Video is one of the most powerful ways for plastic surgeons to connect with patients, showcase expertise, and build trust. But creating videos that feel natural, authentic, and engaging is not always easy. Many surgeons feel shy in front of the
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Best Podcasts for Plastic Surgeons & Practice Team Development Want some great tips to grow your practice with sales & marketing? Need some sound advice on building your practice team and culture ? Want ideas to improve your practice profitability and performance? Check out these episodes of podcasts for plastic surgeons when walking, driving or
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Online Patient Reviews and Plastic Surgeon Bad Reviews Every plastic surgeon can expect to have many good patient reviews and an occasional bad patient review. It’s a good indicator of the patient experience you are likely to receive with that surgeon. It also shows whether the practice ignores patient feedback and whether the practice is
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Top 30 Digital Agencies for Plastic Surgeon Practices in USA In a competitive aesthetic market, plastic surgeons need more than surgical skill to thrive — they need a great website and a powerful digital presence that connects with patients before they ever set foot in the consultation room. From targeted SEO and high-converting websites
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Your Guide to Getting More Patient Reviews and Boosting Your Online Reputation Plastic surgeons and their teams are facing new challenges in attracting and retaining patients. The importance of online reviews cannot be overstated. Online Reviews have been proven to influence prospective patients and also affect your clinic’s search engine rankings and conversion rates. Most patients
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Tips for Making Patient Education Videos & Better Surgeon Videos For many plastic surgeons, the idea of being on camera can feel intimidating. They may worry about how they look, how they sound, or whether patients will find their videos engaging. Yet in a competitive aesthetic marketplace, video is one of the most powerful
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The Guide to Building Your Surgeon Brand – for Plastic Surgeons that don’t want to be Commoditised In a highly competitive Plastic Surgery Marketplace you need to do more than just great surgery – you need to position yourself as the expert and build your Surgeon Brand. SURGEON BRANDING ELEMENTS QUOTES ABOUT BRANDING “The
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Best Patient Imaging Systems for Plastic Surgeons Why Imaging Systems Matter in Plastic Surgery Patients expect more than just words and before-and-after galleries. They want to see their own face, body, or hair simulated with realistic results. This is where advanced photo and imaging systems come in. Trust and Transparency – When patients can
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Clinical Photography for the Best Before and After Photos Medical Research shows that patients rely on two key things when choosing a plastic surgeon for aesthetic surgery – Online Reviews and Before & After Photos (see below). Here are some useful resources to improve the quality of your patient photography. How to Take Better Medical Photos
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BEST Suppliers for Your Plastic Surgery Practice Here is a list of helpful contacts and suppliers for Plastic Surgery Practices Breast Implant Suppliers and Prosthesis Suppliers in Australia Mentor J & J – Mentor Implants Life Healthcare – Motiva Breast Implants distributor Allergan Aesthetics – Allergan Implants (Natrelle) Surgiplas – Nagor Breast Implants Surgical
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BIG LIST of the BEST AI Tools, Agents, Apps and Bots for Plastic Surgeons and Plastic Surgery Practices Artificial intelligence (AI) is revolutionizing plastic surgery by offering innovative tools that enhance patient consultations, surgical planning, marketing, administration, and post-surgical care. AI is helping surgeons optimize results, reduce complications, and improve overall patient satisfaction. This
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Marketing Your Aesthetic Practice for Plastic Surgeons & Plastic Surgery Practice Managers – Best Marketing Books and Resources for Aesthetic Practices Here are my all-time favourite Marketing Books for Cosmetic & Plastic Surgery Clinics and Aesthetic Practices. Drive – The Power of Execution by Tracy Drumm – Published in 2014 DRIVE offers practical solutions
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LIST of USA Plastic Surgery Platforms and Groups buying Cosmetic & Plastic Surgeon Clinics, Dermatologists and Medspas and Hiring Surgeons Here is a curated list of prominent plastic surgery, Medspa and dermatology platforms offering aesthetics and plastic surgery in the U.S., showcasing a range of surgical,cosmetic, medical spa, and dermatological services. From industry Dermatology leaders
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The Do’s and Don’ts of Advertising Rules and Regulations for a Medical Service in Australia – An Overview and a Quick Quiz The following summary of Advertising Rules and other resources is provided for Practice Managers, Doctors, Surgeons and also team members working within Cosmetic and Plastic Surgery Practices in Australia. It is also essential
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Best Compression Garments for Plastic Surgery Post-Op Recovery in Australia Compression garments are a skin-tight garment worn after surgery to speed up the healing process and improve the surgical outcome. They work by applying constant pressure on the surgical site. This in turn can prevent fluid build-up, supports the area, and helps the wound heal
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Specialist Practice Excellence provides Mentoring and Training on Practice Operations, Patient Lead
Generation & Enquiry Conversion for Specialist Surgeon practices in Australia, UK and USA.
David Staughton is a Melbourne-based business growth strategist, keynote speaker, and certified consultant with 30+ years of experience across multiple industries. He helps specialist surgeons and small businesses improve operations, increase revenue, and build strong teams. David has delivered 750+ talks worldwide and holds CSP and CCEO credentials.
Michelle Staughton is a highly experienced Practice Consultant and Operations Coach who specialises in helping specialist medical and surgical practices run more smoothly and efficiently. With extensive experience in healthcare management, she focuses on improving patient experience, streamlining clinic operations, and supporting practice growth.
Brooklyn has over 8 years of experience in specialty consulting, focusing on business improvement and customer experience. She has worked in Reception, Enquiries, Consulting, and Accounts, giving her a strong understanding of the customer journey. As a mentor, she designs training programs that help teams deliver excellent service with confidence.
SPE helps Specialist Surgeons to:
David’s most popular presentations cover:
Contact SPE & David Staughton
Visitors can read blogs for practical growth ideas, download free e-books , subscribe to the e-newsletter, or connect with David on LinkedIn and Facebook for updates.
