Here are some great resources for Plastic Surgeons & Plastics Practice Managers interested in Practice Growth.
Making the Cut by Dana Fox and Dr Gregory Evans – Published by ASPS in 2022
With over 50 years of combined experience in plastic surgery, Dana Fox and Dr Greg Evans provide valuable insights and guidance for overcoming the challenges that come with any job in the “Making the Cut”.
This book serves as a comprehensive guide for plastic surgeons seeking to navigate their career paths, whether it be in private, group, or academic practice. In addition to offering tips on branding and marketing oneself, this book also covers staffing and training, exit strategies, and other important considerations.
With contributions from various plastic surgeons and business experts, Making the Cut provides answers to key questions that plastic surgeons face throughout their careers.
The Business of Plastic Surgery Ed 2 by Dr Josh Korman and Dr Heather Furnas – Published by Thieme in 2020
Despite the extensive clinical training that plastic surgeons undergo, they often lack knowledge in practice management and fundamental business concepts. The Business of Plastic Surgery: Navigating a Successful Career, Second Edition, authored by Joshua Korman and Heather Furnas, sheds light on recent advances in technology, digital marketing, and practice trends across private, group, and academic medicine.
This book covers a range of topics that are not typically discussed in textbooks, such as perspectives on underrepresentation by race, ethnicity, sexual orientation, and gender. With a focus on establishing and growing a successful plastic surgery practice, the book provides guidance on staff motivation, effective management, financial oversight, and other important aspects of running a practice. The included tools, from sample group contracts to machine ROI formulas, serve as a reliable guide for plastic surgeons at every stage of their careers – from medical school and residency to early, mid, and late career, and through transitions in and out of the profession.
Mind Your Own Business by Dr JJ Staiano FRCS (Plas) – Published in 2021
Mind Your Own Business is a practical guide for plastic surgeons looking to develop their business acumen and improve the success of their practice. Written by Dr JJ Staiano, a leading UK plastic surgeon with extensive experience in practice management, the book offers a wealth of advice on various topics, including financial management, marketing, networking, and team building.
Drawing on real-life examples and case studies, Dr Staiano provides practical tips and strategies that can be applied to a range of different practice styles and settings. Mind Your Own Business is an essential resource for plastic surgeons looking to enhance their business skills and achieve long-term success in their field.
Your can buy the book from JJ’s website
Cosmetic Medicine and Aesthetic Surgery – Strategies for Success by Saltz
Cosmetic Medicine and Aesthetic Surgery – Strategies for Success by Saltz is an authoritative guide for medical professionals seeking to succeed in the fast-growing field of aesthetic medicine. This book is packed with practical advice and effective strategies for establishing and growing a successful practice, from marketing and branding to patient communication and ethical considerations.
The author, Dr Renato Saltz, is a highly respected plastic surgeon and leader in the field of aesthetic medicine. Drawing from his own experience and that of other top practitioners in the industry, Dr Saltz provides valuable insights on a wide range of topics, including patient selection, pre- and post-operative care, and the latest technologies and techniques.
One of the unique aspects of this book is its focus on the business side of aesthetic medicine. Dr Saltz provides guidance on how to build a strong brand, market your practice effectively, and manage financial and legal issues. He also offers practical tips on how to develop and maintain a strong team, provide exceptional patient care, and manage patient expectations.
Cosmetic Medicine and Aesthetic Surgery – Strategies for Success is a book for medical professionals seeking to thrive in the highly competitive field of aesthetic medicine. The book provides a practical roadmap for building a successful practice, from the initial planning stages to long-term growth and success.
The Art of the Aesthetic Practice by Ashley Cloud
The Art of the Aesthetic Practice by Ashley Cloud is an invaluable resource for medical professionals looking to establish and grow a successful aesthetic practice. It guides readers through the fundamentals of establishing and developing a practice, from branding and marketing, to operations, staff management, and clinical procedures. It also covers topics such as medical legal issues, insurance, and patient satisfaction.
With practical advice from an experienced aesthetic provider, this book will be a valuable asset to anyone looking to build their own successful practice.
The Aesthetic Blueprint by Robert Rullo
The Aesthetic Blueprint by Robert Rullo is an essential guide for anyone interested in learning about aesthetic medicine and starting their own aesthetic practice. The book provides invaluable information on the fundamentals required to build a successful aesthetic practice, such as licensing, malpractice insurance, staff management, marketing, and clinical procedures.
It also covers topics such as patient selection, pre and post-operative care, and financial management. With vivid, illustrative examples and easy-to-follow instructions, this book is a must-read for anyone wanting to take their aesthetic practice to the next level.
The Top 10 Profit Killers for Plastic Surgeons and Medical Spas by Kelly Smith – Published in 2019
The Top 10 Profit Killers for Plastic Surgeons and Medical Spas by Kelly Smith is a comprehensive guide to the biggest challenges faced by plastic surgeons and medical spas.
The book offers detailed coverage on topics such as employee retention, marketing, and the latest trends in medicine. It is packed with practical tips, such as how to select the right team, how to stay on top of the latest technology, and how to manage risk. With clear and concise advice, this book is an essential resource for any medical spa or plastic surgery practice.
Grow Your Clinic: And Amplify your impact as a clinic for good by Ben Lynch – Published in 2022
Grow Your Clinic is a comprehensive guide for health professionals looking to sustainably grow their clinic while staying true to their values and purpose. In this book, author Ben Lynch provides practical advice on how to amplify your impact and create a meaningful business journey that aligns with your vision of success. Using the 7 degrees, readers will learn how to find joy and fulfillment in growing their clinic, create a Clinic for Good that advances their purpose, build a strong team culture through recruitment and nurturing, and achieve profitability and sustainability at each stage of growth.
The book also covers strategies for reducing business reliance and systemising processes, creating a standout brand, and transforming client experiences. Through these tools and techniques, clinic owners can transform the healthcare experience and make a positive impact on clients, team members, partners, and causes that matter to them.
The Patient-Centred Payoff by Judy Capko and Cheryl Bisera
The Patient-Centred Payoff by Judy Capko and Cheryl Bisera is a book for medical professionals seeking to improve patient experience and satisfaction while simultaneously growing their practices. The authors provide tips to optimise practice operations, increase revenue, and improve patient satisfaction.
The book discusses many topics, including how to build a strong practice brand, how to improve the patient experience, how to use technology to improve operations, how to manage staff effectively, and how to handle difficult patients and situations. Capko and Bisera emphasise the importance of patient-centred care, which not only benefits the patient but also benefits the practice.
One of the unique aspects of this book is its focus on the financial benefits of patient-centred care. The authors demonstrate how improving patient experience and satisfaction can lead to increased revenue, lower staff turnover, and greater patient retention.
The Patient-Centred Payoff is recommended for medical professionals who want to build a thriving practice while providing the best care possible for their patients. The ideas in this book can help you improve the patient experience, build patient loyalty, and grow your practice in a competitive industry.
The authors provide practical advice on how to implement patient-centred care, such as developing patient surveys and feedback loops, offering a wide range of services and treatments tailored to individual needs, and leveraging technology. They also discuss the importance of data collection and analytics in improving care delivery.
Spa Business Secrets to Increase Profits by Dori Soukup
Spa Business Secrets to Increase Profits by Dori Soukup is a full-scale compendiumfor spa professionals seeking to build and grow a profitable spa business.
The book examines a multitude of different topics, including how to build a strong spa brand, how to create effective marketing campaigns, how to manage staff effectively, and how to provide exceptional customer service. Dori Soukup also provides guidance on how to handle financial and legal issues, and how to use technology to improve operations.
One of the aspects of this book is its focus on the importance of customer satisfaction in building a profitable spa business. The author emphasises the value of creating a positive and supportive spa culture, building strong customer relationships, and optimising the customer experience from start to finish.
Spa Business Secrets to Increase Profits is a book for spa professionals who want to build and grow a profitable spa business. The book will help you attract new customers, improve customer satisfaction, and build a successful and thriving spa business in a competitive industry. See insparationmanagement.com
OTHER USEFUL BOOKS FOR PLASTIC SURGERY PRACTICE GROWTH
- Aesthetic Medicine – Growing Your Practice by Marie Czenko Kuechel
- The Elite Facial Surgery Practice – Development and Management by E.Gaylon McCollough
- Private Practice MBA – A Step by Step Guide to Put Your Practice on Autopilot by Plastic Surgeon Dr Jeremy Pyle and Robbie Poe
- Drive – The Power of Execution by Tracy Drumm
- Thrive – Pearls to Prosper in Any Economy by Plastic Surgeon Steven Dayan and Tracy Drumm
- Beauty and The Business by Gregory Buford and Steven House
- The Abundant Practice – A Practice Owners Success Manual by Sam Bowden
- Fully Booked – Top Marketing Secrets Revealed to Dominate and Own your Cosmetic Surgery Market by Huyen Truong
